Here is an example of how unscrupulous companies can trick you. Our company received the following advertisement:
Hi, hope all is well. I know you’re probably very busy so I’ll get straight to the point: I follow your site expertbasementrepair.com and really like what you do, so I really want to see your business take off. As a small business owner myself, I thought you would really benefit from something that worked tremendously well for me, attracting a ton of traffic and new customers. It’s this new thing called a “video testimonial.” In plain English, it’s basically a mini commercial for your biz, but you can write your own script, choose your own actor, and it’s pretty darn cheap for what you’re getting. I tried it out for my own biz and it turned out great. It’s like a review for your business but it looks like an actual customer did it, blogging about your product because they’re so satisfied with it. It’s the best business expenses and the best investment I’ve ever made, and you can try it out at http://www.buy-testimonials.org. Keep up the good work.
This means video testimonials posted by some companies might not be real. They might also be full of completely false and misleading information. We are aware of companies using a very persuasive powerpoint presentation in which they make false claims about competitors. In addition, some companies will try to convince you to not even consider talking to any other company. They will make a compelling argument to sign up immediately. Would you buy an expensive item without shopping around? Give this some serious consideration! We highly suggest getting another opinion, even if it’s not ours! If you’re being pressured to sign up today and not call anyone else? Well, we warned you!
These methods are not anything we would ever consider. There are, however, one or two companies in this area using some of these methods of promotion. Please do your background homework on any company you are thinking about using, including us!